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TIPS ON HOW TO PROMOTE YOUR BUSSINESS ONLINE IN KENYA.

Hello welcome to my today article. I feel I should inform you and help you out on how your can promote your business online, as you know the more you promote the higher you can get an opportunity to make a sale . any business  will grow if you get more sales  , let us dive in

Below are  numerous  ways you can promote your business 

Email marketing  

Paid advertising ( facebook ads, google ads, bing ads and more ) 

Free press release

Bulk sms service

Social media marketing

Video marketing and video ads .

    SEO 

We shall explain the above ways of promoting your business

EMAIL MARKETING

With the latest technology we have perfect email marketing software that can help you in sending  bulk emails to customers , Affiliate marketers always say money is in the list, you need to have high   quality email addresses from your customers . you can use paid ads network like facebook to collected targeted emails.  Email marketing is the practice of utilizing email to communicate a commercial message, usually to a group of individuals. Email marketing might be broadly defined as any email sent to a current or potential customer. It include sending emails with ads, business requests, and requests for donations or sales.

Paid advertising ( facebook ads, google ads, bing ads and more )

In order to reach a target demographic, paid advertising is a marketing tactic that entails purchasing advertising campaigns. It's a type of digital marketing that can be utilized to: Get new clients or leads; Boost traffic and visibility; Boost conversion rates; Offer creative testing and targeting flexibility; and Provide metrics for optimization.

Free press release 

A press release is a formal statement sent to news media representatives with the intention of supplying information, drafting a statement, or making an announcement intended for public consumption. Another type of primary source is press releases, which are the original sources of information.

Bulk sms service 

An outdated term for application-to-person SMS messaging services is bulk SMS messaging. It particularly refers to sending a huge volume of SMS messages to a pre-selected set of recipients' mobile phones.

In addition to sending single messages (like one-time passwords and delivery notifications), interactive messages (like group messaging services), and incoming number services (like mobile marketing campaigns, voting, or information lines), application-to-person SMS messaging services have expanded to include bulk SMS messaging.

The ability of businesses and organizations to send and receive SMS messages via one or more solutions—such as a web interface, software program, mobile phone application, or SMS API integration with their website or system—is a defining feature of bulk SMS messaging. To guarantee that messages are sent to mobile phone numbers worldwide, these bulk SMS messaging systems connect with an SMS gateway operated by a service provider.

A wireless applications service provider and mobile network operators communicate via an SMS gateway. Through a direct link to a mobile network operation's SMSC (Short Message Service Centre), these SMS gateways enable SMS traffic to be distributed to a recipient's mobile phone number.

Social media marketing 

Using social media platforms to advertise a company, good, or service is known as social media marketing (SMM). It includes:
Content creation: Creating interesting material that is suited to the format and audience of each platform
Interacting with a crowd: Engaging with consumers via comments and creating and fostering brand communities
Examining outcomes: Assessing the success of various campaigns with data analytics
Running commercials: Using social media platforms for paid advertising campaigns
Social media sites including Facebook, Instagram, TikTok, LinkedIn, and X/Twitter are frequently utilized for marketing.
Businesses can benefit from SMM in a number of ways, including increased sales, increased website traffic, increased brand awareness and visibility, increased email and newsletter signups, and improved search engine ranking.
Additionally, social media marketing might be a useful strategy.

Video marketing and video ads . 

Using video  to advertise a company's goods, services, or brand is known as video marketing. One kind of video marketing is video advertising, which can be used to:

Boost awareness of your brand
Businesses can boost customer engagement and brand awareness with video marketing.

Increase conversions
Businesses can increase sales and conversions by using video marketing. The conversion rate can be raised by 80%, for instance, by including a video on a landing page.
Boost SEO
By improving the quality of the page and the amount of time visitors spend on it, videos can help a website's SEO.
Promote social media shares
On the internet, sharing videos is more frequent than sharing words or images. 

SEO

The technique of increasing the quantity and quality of website traffic that search engines send to a website or web page is known as search engine optimization. Instead of focusing on direct or sponsored visitors, SEO aims to increase unpaid traffic. 

Final words  

If you are looking to promote your site try the technique  above to promote your business online `
 




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